This style guide is a reference tool for anyone involved in the creation of visual content & communications for parcHAUS program. This guide shows how to apply a consistent look & feel to all branded assets.

This style guide is a continually evolving set of guidelines for the brand. As the brand naturally evolves, guidelines will be updated HERE to ensure that the brand identity is clearly defined.

The public is constantly bombarded with a stream of messages and visual content—on a continually expanding number of devices and platforms. A brand identity is the key to establishing brand recognition and credibility. Practicing these guidelines helps connect with target audiences and establishes brand credibility. Followed consistently, it communicates a distinct message and ensures that the brand is quickly identified.

Primary Colors
The primary color palette should be used in all branded content.

Secondary Colors
The secondary color palette is only intended to be used for small elements as accent colors